Details on promotion in Google Ads and Meta Ads with AI optimization of the website https://solarfamily.ua
Website: solarfamily.ua
Niche: Solar panels – installation & maintenance
Region: Ukraine
Platforms: Google Ads, Meta Ads
Project Background
The company approached us with a request to launch advertising campaigns in Google Ads to generate website form submissions and calls, as well as Meta Ads campaigns focused on lead generation from potential customers interested in installing solar power stations for homes, apartments and businesses.
Goal
To build a unified system that connects analytics, search traffic and lead-generation campaigns within Google Ads and Meta Ads.
Objectives:
✅ Launch sales through paid traffic
✅ Increase form submissions and calls from the website
✅ Increase the number of high-quality leads from social networks
Tasks
✅ Configure goals in Google Analytics
✅ Verify Google Ads ↔ Google Analytics integrations
✅ Build the account and campaign structure
✅ Process keywords, negative keywords and bidding
✅ Launch Search and Performance Max campaigns
✅ Create “Lead Generation” campaigns in Meta Ads
Implementation
✅ Processed ~2,000 keywords, pausing those with low efficiency
✅ Analyzed 5,000+ search queries and added irrelevant terms to negative keyword lists
✅ Created new responsive search ads
✅ Added optimal ad extensions
✅ Selected individual bid strategies for each campaign based on experimental results
✅ Created Performance Max campaigns with multiple asset groups targeting the most relevant audiences
✅ Built Meta Ads audiences based on interests and customer lists
✅ Prepared detailed creative briefs tailored to audience needs
✅ Launched campaigns for both B2B and B2C segments
✅ Configured lead forms with additional qualification questions to filter out low-quality requests
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Results
We focused on clear and impactful creatives that immediately communicated what SolarFamily offers.
The unique messaging and slogan “Light that never goes out,” crafted during periods of scheduled blackouts, became a key emotional driver and boosted engagement.
In parallel, we ran campaigns targeting industrial clients, expanding reach and strengthening positioning in the B2B segment.
As a result of optimization, testing, and experiments, we achieved:
- 180,000+ impressions and 7,000 clicks in Google Ads
- 1.5% conversion rate, which is excellent for B2B with high deal value – great result. It indicates that the ad attracted highly relevant traffic ready to consider the possibility to install a panel station.
- ~455 UAH average cost per lead, a strong result for the energy sector, delivering qualified leads without overspending
- 100,000+ reach and 200,000 monthly impressions in Meta Ads
- 12,000+ new users on the website
- 100+ monthly leads from Meta alone
Conclusion
This case shows how the strategic synergy of Google Ads and Meta Ads can literally “turn on the lights” for a business. We didn’t just launch ads – we built a system that consistently delivers quality leads for a company developing clean energy in Ukraine.
SolarFamily.ua came with a specific goal – to get leads. We not only achieved it but elevated the business to a new level: optimizing every step of the user journey, ensuring messaging clarity, relevance and emotional resonance.
This is an example of how technical precision, deep analytics and the right creative message can form a truly powerful advertising story.
If your business is also ready to grow – we’ll help you make it visible.