ChatGPT is a generative AI that functions as a language model, operating with vast amounts of information from the web. Based on this data, it can create original and entirely new content to meet various needs for business promotion and automation. Specialists actively use this AI to rewrite text, write posts/articles, develop business strategies, generate images etc.
To get the most of AI use, ChatGPT prompts are required. A prompt acts as a technical assignment for a marketer or SEO specialist. Without the skills to use ready-made prompts or create custom ones, ChatGPT will generate only a few sentences of general information related to your query. Consequently, such results will be unsatisfactory and require significant revisions.
Basics of Working with Prompts
A prompt is a clear and specific tip for AI that helps generate relevant and logical responses. To create effective prompts, it is important to understand ChatGPT’s operating algorithms. Communication with AI should be natural, with complete and well-structured sentences. It is recommended to formulate queries concisely, emphasizing important details and relevant data. The request should be specific, avoiding ambiguous words, incomplete sentences, local or unclear slang.
How to Write a Proper ChatGPT Prompt:
- Define the AI’s role: marketer, analyst, etc.;
- Briefly but clearly explain the task;
- Provide context, such as the social network for further post placement;
- Specify the goal of the task and the target audience;
- Determine the output format (text, table, list etc.);
- Set restrictions, if any (avoid certain words, generate text following a specific Tone of Voice etc.).
Instead of using one large request, it is better to break it down into sequential prompts. For example, first analyze competitors’ offers, then identify their strengths and weaknesses and finally develop an effective marketing strategy based on these insights. If specific terms are required, it is recommended to write them in English. For example, “Buyer Persona” will be clearer for ChatGPT to create the customer profile.
Widespread commands like “Act as”, “Step by Step”, etc., however, can be written in your language. It is also important to remember that ChatGPT will follow previous instructions until they are changed using the “Ignore Previous Commands” instruction. To completely reset the context, use “Start over” and to clarify responses, use “Clarify”.
Using ChatGPT in Marketing
Modern marketing is no longer limited to using AI for text generation. A vast array of ready-made prompts for marketers helps simplify and automate numerous daily work processes.
Key Applications of ChatGPT in Marketing:
- Generating texts for blogs, social media, product descriptions etc.;
- Automating routine tasks, such as writing emails or compiling reports;
- Analyzing the market and identifying trends in specific industries;
- Automating responses to customer inquiries;
- Preparing presentations and business proposals;
- Assisting in advertising campaign creation;
- Personalizing email marketing campaigns and more.
ChatGPT technology continues to evolve, leading to deeper integration into daily marketing tasks. This automation increases work productivity by freeing specialists from routine processes.
Examples of Successful Marketing Prompts
Here are a few samples for SEO Specialists
| 1️⃣ Suggest a list of keywords for a text about [topic]. | 2️⃣ Analyze the keywords used on the competitor’s website [insert URL]. |
| 3️⃣ Generate a list of keywords to describe the [product] to improve its visibility on Google. | 4️⃣ Write meta tags for the page [insert page], using the following keywords [list of keywords]. |
| 5️⃣ Suggest 10 SEO article topics on [topic] with [specific keywords]. | 6️⃣ Create a description for [product], highlighting its key features [list features] in a structured format. |
| 7️⃣ Identify which SEO tools a competitor is using in the article [insert link]. | 8️⃣ Analyze the text [insert text] and suggest ways to improve its SEO. |
Samples of prompts for SMM experts
| 1️⃣ Write an Instagram post on the topic [insert topic] or with the headline [insert headline]. | 2️⃣ Create an Instagram promotional post announcing a discount for [product]. |
| 3️⃣ Develop a monthly content plan specifying the number of posts per day/week, including [type of content]. | 4️⃣ Optimize a Facebook post while retaining key information [provide details]. |
| 5️⃣ Suggest 3 ways to use Instagram Reels to increase followers for [company name]. | 6️⃣ Create a TikTok video script based on a blog article [insert link]. |
| 7️⃣ Write a polite response to a customer review [insert review or link]. | 8️⃣ Analyze the article [insert link] and adapt it into an Instagram post. |
Samples of prompts for PPC Specialists
| 1️⃣ Group keywords [insert keywords] into thematic clusters for Google search queries. | 2️⃣ Suggest 5 headline variations for an ad promoting [product]. |
| 3️⃣ Create a high-converting ad copy for [product]. | 4️⃣ Write 5 creative advertising slogans that encourage users to order [service]. |
| 5️⃣ Evaluate the relevance of keywords ([list]) for a store’s advertising campaign [store name, link]. | 6️⃣ Suggest effective targeted advertising options for [company name, industry, target audience]. |
| 7️⃣ Compare the pros and cons of using [platform A] vs. [platform B] for PPC advertising. | 8️⃣ Analyze a competitor’s ad campaign [company name, URL] and provide recommendations for improving [your project]. |
Samples of prompts for market analysis
| 1️⃣ Provide a list of current trends in [industry] based on data from reputable sources. | 2️⃣ Conduct a competitor analysis for the [industry] focused on [company name]. |
| 3️⃣ Perform a SWOT analysis for [company name] and identify key growth opportunities. | 4️⃣ Create a 5-question customer survey to understand the preferences of [company name] customers. |
| 5️⃣ Analyze the market demand and identify the 10 most popular customer inquiries in [industry]. | 6️⃣ Review consumer feedback and determine the main issues they encounter. |
| 7️⃣ Suggest several methods to better understand customer preferences in [industry]. | 8️⃣ Research [topic] and suggest 10 unique blog post ideas based on the findings. |
AI Perspectives in Marketing Strategies
AI for text generation is just the starting point of business automation. One of the key trends in 2025 is the automation of marketing processes through AI assistants. A great example is instant replies to messages in Instagram Direct or setting the Tone of Voice for responses to sound natural (including emojis, typos etc.). If speech-to-text AI models like Whisper are integrated, ChatGPT can transcribe voice messages into text and then generate appropriate responses.
Neural networks are not a replacement for humans, but their use saves time, increases work efficiency and improves data processing. In business, this results in higher conversion rates and increased profits. Now, it is high time to start testing AI tools for workflow optimization!