Yana Vakula

Yana has over 6 years of experience in SMM, video content creation, and brand development on social media. Her professional journey began with video editing – initially for herself, as a creative experiment and a way to capture everything beautiful she encountered. Over time, this passion grew into a career.

While working in an electronics retail store, Yana actively developed the brand’s social media presence on TikTok and Instagram. She wrote scripts, filmed, and edited videos that gained millions of views. Despite the success, working within a single niche eventually became routine, which led her to join LuxSite in December 2024 to work on diverse projects and further scale her expertise.

Today, Yana leads the SMM direction and works on projects where she builds a systematic and consistent brand presence across social media platforms. Her key achievements include steady growth in reach, engagement, and conversions, as well as positive client feedback that confirms trust and results.

Her superpower lies in combining creativity with structure and a genuine love for the process, while approaching every experience with gratitude and positivity.

For Yana, working at LuxSite is about growth and results – but above all, about people. A team that supports ideas and, even on days when ideas run dry, creates them together.

💡 Expertise

• Video editing and visual storytelling
• Content strategy development aligned with business goals
• Creation and adaptation of creative formats for brands
• Development of tone of voice and cohesive visual identity
• Task setting and content quality control

🟩 Personal
Yana enjoys creative activities in all forms: assembling puzzles, coloring, reading, and creating toys and decorative items – anything that helps her relax and results in something beautiful.