Artificial intelligence has already become a common tool for specialists in various niches, including marketing. One of its key capabilities is the rapid and high-quality data analysis. However, specialized platforms frequently have limited functionality and are not particularly intuitive, creating challenges for new users. This is precisely what DeepSeek creators aimed to address when developing their powerful yet accessible AI network for in-depth data analytics.
Chinese developers have focused on integrating DeepSeek with leading companies in the marketing and finance sectors, which led to its global recognition in 2024. An important factor in this success was the addition of an innovative predictive analytics tool, complementing standard AI features. Currently, DeepSeek makes it possible to predict business project risks and efficiency with up to 90% accuracy, making its impact on marketing undeniable.
What can DeepSeek do and what to expect in the future?
DeepSeek is an AI-powered smart search and data classification tool with an intuitive interface. The platform specializes in analytics, using sophisticated algorithms to uncover complex relationships between data points.
Currently, there are five versions of DeepSeek, with the latest one supporting multimodal data processing, cloud integrations and flexible algorithm customization. The developers plan to expand the support of data formats and enhance visual analytics, letting the AI not only provide information but also logically justify its findings.
DeepSeek vs ChatGPT: What is the difference?
ChatGPT and DeepSeek serve similar functions yet they rely on different architectures:
- ChatGPT is based on a Transformer architecture, which processes each request through its own neural network, boosting performance;
- DeepSeek uses a Mixture of Experts (MoE) architecture, optimizing computing power but affecting stability.
For training its latest DeepSeek-V3 model, 2,000 NVIDIA H800 chips were used, with a total investment of $5.6 million – a fraction of the $100 million+ cost of training GPT-4.
| Characteristics and Main Features | ChatGPT | DeepSeek |
| Specialization | General tasks | Data analysis |
| Privacy | GDPR compliance (OpenAI and Google) | The data is stored on servers in China |
| Cost | Free + paid plans from $20 | Free |
| Advanced Analytics | Yes | Yes |
| Open Source Search | Available, efficient | Available, requires improvement |
| AІ-Supported File Types | Text documents, charts, images, presentations | Text documents, charts, images, presentations |
| Data Analysis Specifications | Structured insights with visualization | Structured insights, but lacks visualization |
| Voice Search | Yes | No |
| Text Generation | Natural, human-like | Standard, repetitive phrasing |
| Response Accuracy | Sometimes inaccurate | Sometimes inaccurate |
| Performance Stability | High | Frequent server overloads |
How to use DeepSeek
Most users have a general understanding of what Artificial Intelligence is, especially those familiar with ChatGPT. Obviously, they will find DeepSeek easy to use. The current software version is free and features a simple interface. To get started, complete the following steps:
- Visit deepseek.com and create an account;
- Enter a query in the AI chatbot for search and analysis;
- Use DeepThink-R1 for complex tasks;
- Upload a document for data analytics.
DeepSeek easily integrates with CRM, ERP and other business tools, enabling automated customer behavior analysis and improved conversion rates. API integration costs $0.55 per million tokens, compared to $2.50 for ChatGPT.
DeepSeek use in Digital Marketing
DeepSeek helps automate the following marketing processes:
- Data analysis: Identifies customer behavior patterns and trends;
- Personalized recommendations: Generates real-time suggestions;
- Visual optimization: Uses the Janus Pro model to create ad images;
- Automated communication: Functions as an AI assistant;
- SEO optimization: Enhances ad campaign effectiveness.
DeepSeek allows businesses to scale marketing strategies cost-effectively while adapting content to new markets.
How DeepSeek affects marketing
The use of AI in marketing reduces content creation expenses, changing the role of marketers. Key transformations include:
- Automated data analysis;
- Personalized marketing campaigns;
- Optimized advertising budgets;
- Improved market trend predictions.
AI not only analyzes customer behavior but also forecasts future trends, helping businesses stay ahead of competitors.
DeepSeek risks for marketing experts
The biggest concern about Chinese AI is data security. Since all user data is stored on servers in China, there is no clear transparency regarding how this data is processed or used. This raises serious privacy concerns for businesses in the US, Europe and Australia. As of today, it is quite difficult to compile a full image of potential risks for private business data, payment info etc.
Additionally, DeepSeek lacks 100% cybersecurity, which may result in data leaks. Another issue is AI censorship, which may impact content neutrality. Finally, unclear copyright policies create further legal risks.
Does It make sense to implement DeepSeek into your strategy?
Generative AI is a valuable tool for marketing and DeepSeek additionally offers high analytical capabilities. It can significantly improve marketing effectiveness, even on a limited budget, serving as a free alternative to AI models from OpenAI, Google and Anthropic.
However, the lack of transparency surrounding its Chinese developers and data privacy risks shouldn’t be ignored. AI solutions that comply with GDPR standards appear to be the safer choice for businesses handling sensitive information.
Ultimately, businesses must carefully weigh the benefits against the risks before deciding to use DeepSeek.