Do you want to take your business to the next level, increase brand awareness, attract more customers? If your answer is yes, then Google Ads is what you need. This service will allow you to run ads to promote your business in the search engine, YouTube, as well as on partner sites. Due to a set of tools, you can create ads both manually and automatically, set up targeting, conduct audience analysis, etc. But for all this to lead you to the desired result, an advertising strategy is important.
Before going into more details, we need to give the answer to the basic question – what is an advertising strategy? An advertising strategy in marketing encompasses all the steps involved in preparing, creating and launching an ad. Starting to develop a plan, we analyze the product or service itself, the target audience, the market, the business of competitors, etc. This allows us to correctly develop and implement marketing and advertising strategies individually for each business, which, in its turn, leads to scaling the company and raising it to a new level, depending on the goal.
The development of a strategic advertising plan in Google Ads necessarily includes the definition of goals and setting specific tasks for them:
Depending on the expected result, you can select one or several goals at once to develop your advertising plan around them.
Strategic advertising planning is based on the following preliminary work:
With a thorough and quality advertising strategy planning, we achieve maximum effectiveness of the advertising message.
In Google Ads, the following types of advertising strategies are available: search, shopping, video advertising, contextual advertising, application advertising, maximum efficiency, smart, local, Discovery. The type of campaign is selected depending on the goals.If you want to effectively advertise your business, please contact us. A team of professionals with 12 years of experience will develop an individual advertising planning strategy depending on your goals. Choose the package of services that suits you and start growing in business right now!