/luxsite.agency/wp-content/uploads/2026/11/analytics-and-optimization-en.png)
Google Ads Audit and Optimisation
Operating in the digital marketing industry since 2010.
An experienced team managing projects in Ukrainian and English.
See search advertising case studies across various niches on our website.
We record every lead and deliver clear monthly reports.
Most advertising issues stem from a lack of systematic data analysis.
Where does your ad budget go each month?
Without regular review of search terms, you pay for irrelevant clicks. We find negative keywords and eliminate junk traffic.
Why are your analytics inaccurate?
Misconfigured Google Tag Manager or Consent Mode distorts metrics. We restore accurate event tracking in GA4.
Why are landing page visitors not converting?
The issue may be a disconnect between the ad and page, or a complex checkout process. We analyse the user journey.
How to stay ahead of active competitors in search results?
Competitors can outbid you or copy your ads. We research the market using the Ads Transparency Centre and Auction Insights.
In-house management vs working with an agency
Choosing an approach to managing your advertising:
You can manage contractors yourself or hand the work to a dedicated team. Compare options before making a decision.
With LuxSite
- We verify technical tracking setups and enhanced conversions.
- We analyse actual sales inside your CRM system.
- A dedicated PPC specialist and a web analyst work on your account.
- We build clean dashboards in Looker Studio.
- We deliver monthly reports with clear conclusions and an action plan.
Without an agency
- Ads are optimised blindly without verifying data delivery.
- Results are judged solely on clicks and impressions.
- A single specialist works without internal quality control.
- Data is scattered across separate ad accounts.
- No clear reporting or ROI insight.
We study user behaviour on site, not just clicks. We audit audience targeting and landing page quality.
We use Google Analytics 4, Tag Manager, and Consent Mode. We set up enhanced conversions for accurate algorithm performance.
LuxSite was listed in the IAB Ukraine rankings in 2024. In 2025, our agency took part in the IAB MIXX Awards.
We run successful campaigns in Ukraine and Australia. We manage accounts fluently in Ukrainian and English.
A full cycle of work to fix errors and improve performance.
Conversion tracking audit
We test Google Tag Manager, GA4, enhanced conversions, and consent modes for accurate data collection.
Account structure analysis
We review campaign structure, landing page alignment, and budget split across product lines.
Search term optimisation
We clean up non-converting clicks and expand negative keyword lists.
Ad copy and creative testing
We analyse headlines, descriptions, extensions, and test fresh creative variations.
Competitor analysis
We study competitor campaigns using Auction Insights and the Ads Transparency Centre.
Audience and bid adjustments
We fine-tune demographics, geo-targeting, and automated bidding strategies.
CRM integration
We connect your ad accounts to your CRM to track confirmed revenue.
Looker Studio dashboards
We build dashboards to monitor key business metrics in real time.
Which businesses need this
1
E-commerce stores
Tracking micro-conversions and item profitability is vital for online stores. Optimisation helps scale high-performing categories.
2
B2B services
B2B features high acquisition costs and long sales cycles. Analytics helps filter out low-quality leads early.
3
Real estate
Property developers need qualified enquiries. We verify form submission setups and analyse market offerings.
4
Medical clinics
Healthcare advertising faces strict moderation rules. We set precise geo-targeting and optimise search terms for each service.
5
Educational projects
Online schools must control webinar registration costs. Analytics helps refine audience targeting across Meta and Google.
6
Local services
Phone calls and enquiries drive local service businesses. We optimise ad schedules and mobile traffic.
Google Ads Audit and Optimisation: Modern Approach
Effective online advertising requires constant attention and adjustments. Launching ads is just the first step because user behaviour and competitor actions change continuously. Google Ads audit and optimisation allow you to control target actions, avoid overspending, and scale winning strategies.
Cross-channel Analytics and Technical Verification
Accurate data is essential for making sound decisions. The primary step is verifying event tracking via Google Tag Manager in GA4. Correctly setting up Advanced Consent Mode and enhanced conversions is critical. This enables modelling of lost data and gives a clear picture of audience engagement.
Advertising analytics also includes evaluating integration with your CRM system. Measure not just clicks or initial leads, but confirmed purchases and net profit.
Search and Display Advertising Optimisation
After collecting initial statistics, a PPC specialist analyses ads at keyword, ad copy, and targeting level. Core tasks include:
- Regular search query analysis and expanding negative keyword lists to exclude irrelevant traffic.
- Evaluating automated bidding strategies in Google Ads and optimising for target conversion value.
- Testing different headlines, descriptions, and assets to improve Quality Score.
- Checking landing pages for load speed and relevance to user queries.
Competitor Analysis and Bid Optimisation
Analysing competitor ads in Google using Auction Insights and the Ads Transparency Centre helps assess impression share and auction trends. Based on this data, we adjust bids, budget limits, and geographic settings. A regular Google Ads audit reveals wasted spend and lets you reallocate budget to channels that convert.
Більше
How We Start Working Together
We start optimisation with a clear step-by-step process.
We review your account settings, tracking systems, and CRM data.
We build a list of priority fixes and agree on clear goals.
We set up tags, refine keywords, adjust bids, and restructure campaigns.
We track performance in GA4 and provide a monthly report.
What We Audit
We check the technical health of your account and data accuracy.
More Google Ads services
Google Ads Service
from 800 AUD/month
*Net
- B2B, B2C
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking setup
- Setup of remarketing audience collection
- Google Ads account creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Production of 3 ad creatives
- Ad campaign monitoring, optimization, and scaling
Google Ads E-commerce
from 1100 AUD/month
*Net
- E-commerce stores
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking and extended e-commerce module setup
- Setup of remarketing audience collection
- Google Ads and Google Merchant Center accounts creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard and dynamic remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Shopping campaign ad setup
- Production of 5 ad creatives
Google Ads Custom
Custom pricing
- Large-scale and English-language projects
- Budget: from 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking and extended e-commerce module setup
- Setup of remarketing audience collection
- Google Ads and Google Merchant Center accounts creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard and dynamic remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Shopping campaign ad setup
- Demand generation campaign setup.
Comparing Approaches to Ad Optimisation
| Criterion | LuxSite | Freelancer | No Regular Analysis |
|---|---|---|---|
| Audit Depth | Full analysis from tracking tags to CRM | Usually limited to Google Ads account | A superficial review of metrics |
| GA4 and GTM Setup | Dedicated analytics specialists handle this | Often basic or missing | Not performed |
| Consent Mode Integration | Mandatory technical setup | Rarely configured | None |
| Competitor Analysis | Via Auction Insights and specialised tools | Ad hoc or missing | Not performed |
| Reporting | Monthly report and Looker Studio dashboard | On request in arbitrary format | Standard platform reports only |
| CRM Sales Analysis | We factor in real closed deals | Evaluates leads only | Not considered |
| Protection Against Wasted Spend | Fast team response | Depends on one person’s availability | High risk of wasted budget |
An experienced team of professionals
/luxsite.agency/wp-content/uploads/2022/01/prez-6.png)
/luxsite.agency/wp-content/uploads/2022/01/maria-small.png)
/luxsite.agency/wp-content/uploads/2025/05/prez-10.png)
/luxsite.agency/wp-content/uploads/2025/04/image_2025-06-30_13-15-31.png)
/luxsite.agency/wp-content/uploads/2025/05/prez-12.png)
/luxsite.agency/wp-content/uploads/2024/01/prez-13v.png)
/luxsite.agency/wp-content/uploads/2023/05/olga-small.png)
/luxsite.agency/wp-content/uploads/2025/11/prez-11.png)
/luxsite.agency/wp-content/uploads/2025/11/prez-9.png)
How much does ad analysis and optimisation cost?
Pricing depends on account size and the number of ad channels. You can review pricing above on this page. We provide an exact quote after the initial audit.
When will I see the first results of optimisation?
First technical fixes and traffic cleanup yield results within weeks. Gathering full statistics and training the algorithms takes a little longer.
What is required from the client?
We need access to your ad accounts, Google Analytics, GTM, and CRM system. We will also ask a few questions about margins and priority products.
How do you report on completed work?
We prepare a monthly report detailing all completed tasks. We also provide a clear Looker Studio dashboard with key metrics.
How often should campaign optimisation be performed?
We review search terms and negative keywords continuously. Deep performance reviews and budget reallocations occur weekly and monthly.
Do you analyse competitor advertising?
Yes, we analyse competitor activity using specialised Google reports and external tools. This helps us adjust bids and ad copy.
Do you work with Consent Mode configuration?
Yes, our team checks and sets up Consent Mode in line with current requirements. This maintains accurate conversion modelling.
Who will be working on my project?
A dedicated team manages your account: a PPC specialist and a web analyst. All decisions rely on real data from GA4.
/luxsite.agency/wp-content/uploads/2022/01/faq__image.png)