What does the blue checkmark on Instagram mean?
The Instagram blue checkmark is a special badge that indicates an account has been verified by the platform as official and belongs to a well-known person, brand or organization. It confirms the profile authenticity, helping users distinguish real accounts from fake ones or fan pages. As SMM specialists, we initially consider account verification as a sign of trust, reputability and powerful opportunities.
Benefits of Instagram account verification
Getting the blue checkmark on Instagram isn’t just about status – it provides real advantages for your profile:
- Increased trust from followers – People are more likely to engage with a verified profile because they recognize it as an official page of a brand, celebrity or expert.
- Protection against fakes – The verification badge confirms your account’s authenticity, preventing confusion with fake or fan pages.
- Better profile visibility – Verified accounts are more likely to appear in search results and recommendations, increasing the chances of attracting new followers.
- Exclusive features – Instagram unlocks special tools and opportunities for verified users.
How to get verified on Instagram: a step-by-step guide
There are two simple ways to get the blue checkmark in 2025:
- Request verification through the Instagram app.
- Subscribe to Meta Verified.
Both methods lead to the desired result and the choice depends on your needs. For detailed steps and instructions, refer to Instagram’s official help center.
Note: The request for verification is only available via the mobile app, not on a PC. This means you must use a smartphone or tablet to apply.
Additionally, your Instagram username should be unique and meet platform requirements. This not only helps you get verified but also makes your account more recognizable to followers.
Why am I not verified on Instagram?
Even if you submit a request for verification, Instagram may deny it for several reasons. The most common ones include:
- Your account does not meet the platform’s requirements for uniqueness, profile completeness or popularity;
- You provided incomplete or invalid documents to confirm your identity or business;
- Your Instagram profile picture and content are unclear, which can impact the evaluation of your account.
Can you buy a blue checkmark on Instagram?
Officially, you cannot buy a verified Instagram account or the blue checkmark. The platform strictly prohibits selling verifications and any third-party offers are scams that could lead to your account being banned.
Avoid suspicious methods like purchasing verification badges, followers, likes or comments, as this could also result in account suspension. Your Instagram name should be real and correspond to your actual identity, as this affects Instagram’s decision on verification.
Other factors that affect Instagram verification
Meta has recently introduced Meta Verified, a service that allows users to obtain a blue checkmark through a subscription. To qualify, you need to verify your identity by providing official documents such as a passport.
This service is available to users who meet Instagram’s criteria for public recognition and significance, particularly public figures, brands or organizations with a huge number of followers. Mind that Meta Verified is a paid service. You can find more details about it on Meta’s official page. You can also explore the terms of the subscription here.
This is a convenient way to get verified quickly and easily if you meet the necessary requirements.
5 Tips for successful Instagram profile verification
Follow the rules
Instagram strictly controls the verification process and can remove the badge or even suspend your account if you violate their policies. For example, you cannot advertise, transfer or sell your verification badge. It’s also important to avoid unauthorized profile changes (like frequent switches between public and private accounts). And one more aspect: never try verifying your account through third-party services.
Don’t try to buy the badge
Beware of offers that promise instant verification. Instagram does not charge for verification requests, so any offer to buy Instagram followers or a verification badge is a scam.
Avoid fake followers
Instagram prioritizes accounts with real followers. Fake followers not only reduce trust in your profile but can also negatively affect engagement metrics, which are crucial for verification.
Stay active
Regularly posting high-quality content and engaging with followers (replying to comments, liking posts and participating in conversations) signals to Instagram that you are an active user. Utilize Instagram Stories and Reels to boost engagement and reach.
Honest comes first
Do not try to deceive the system by submitting false information or documents. Use your real name and choose the correct category for your account. This will eventually help you get verified
What can affect the loss of your Instagram verification badge?
TTo keep your Instagram verification badge, you must follow platform rules and maintain your account’s authenticity. Violations, profile misuse or false information can result in the removal of the verification badge.
Instagram does not approve of purchasing or selling verifications or having fake followers. If you want to grow your Instagram audience and increase popularity, focus on authentic engagement rather than manipulating numbers.
7 Reasons to Lose Your Blue Checkmark:
- Violating Instagram’s rules – Breaking Instagram policies may result in losing your verification;
- Providing incorrect information – If your profile is found to be misleading or inauthentic, Instagram may remove the badge;
- Frequent profile changes – Switching between public and private status too often can lead to verification loss;
- Account inactivity – If your account becomes inactive or gets deactivated, you may lose the checkmark;
- Buying or selling verification – Engaging in this practice is against Instagram’s rules and can result in loss of verification;
- Having fake followers – Fake followers can negatively impact your verification status;
- Using third-party services – If you obtained verification through untrustworthy third-party sources, Instagram may revoke it.
Try your best to maintain authenticity both in content and personal details on Instagram to make sure your verification remains intact.
Conclusion
The blue checkmark is not just a status symbol but a powerful tool for building trust. Verification helps you stand out from competitors, boosts credibility and improves communication with your audience.
Our key advice to clients sounds like this: Don’t aim for verification just for the sake of the badge – make sure it aligns with your overall Instagram growth strategy.
If you need help submitting a verification request correctly and in compliance with Instagram’s requirements, LuxSite can assist you. Contact us today!