The modern world is ruled by visual content. People capture bright moments of their lives and share them on social media. Therefore, it is not surprising that in June 2018, Instagram reached one billion users. A whole army of Ukrainians “hang” here – 11 million users. Brands also actively run Instagram profiles. Everyone is here – from jewelry stores to private tutors and cleaning companies. How to design your Instagram profile so you don’t lose to competitors? Let’s go through this process step by step.
Nickname and username
A successful and catchy name will immediately evoke the right associations and be memorable to the audience. So how do you come up with it?
- A nickname consists of letters, numbers, underscores, and periods. The name should be easy to type and spell.
- Do not place several underscores at once, as it will be difficult to identify your page in the list of names during a search. Moreover, not everyone will be able to remember the number of underscores.
- Try to come up with a unique name, because there is likely already a “magazin_kleopatra,” “kleopatra.shop,” and other variations of popular names on Instagram.
The username is a signature placed right below the nickname (maximum 70 characters). How should you sign up?
- It is better if the name and nickname correspond to your business theme since Instagram searches pages by names. Therefore, if the brand is not very well-known, it is better to sign up as “Terarium store” rather than “Gurza store.”
- Sign your profile in the language you communicate in your blog.
- Choose a good phrase. For example, “I will teach your child English” is fine, but “English tutor for IELTS” is better.
- Make sure to leave a space between the emoji and the text (it’s a must).
How to design an Instagram profile: profile picture
Many people consider the avatar a minor detail and don’t spend much time selecting this element. But when a user subscribes to someone’s page, they will only see the avatar and name in the request. So, it is worth placing an image on Instagram that gives a hint about your business sphere, such as a logo, product image, or an original picture.
Avoid placing an image with text in the avatar, as small letters will blend together and the user won’t be able to read them. An abstract image is also not the best option since it tells nothing about the brand.
Beautiful Instagram design: profile header
You need to grab people’s attention somehow. But neither the name nor the nice avatar will fully do that. A catchy text in the header, however, is already a “hook.” A message of 150 characters will be the key factor in the final decision: whether to visit the page or not.
- The key commercial message is the perfect header for a business profile. Immediately mention who you are, what services you offer, or what products you sell. Here, list all your free services.
- Describe your advantages. Business is not a place for modesty.
- To prevent the text from turning into a large block, you should use the Instagram app @text4instabot.
- Include your contact information in the header and provide a link for quick access.
How to manage Instagram? In one style!
To create a “unified stylistic sound,” you can use the following tricks.
- One main color in all photos. Each photo should have items of the chosen color in different shades: scarves, flowers, folders, etc.
- Photos on the same background with the logo. This method is used when you need to regularly post product photos.
- Captions under photos in the same style.
- Stories. Short videos that can be saved for any desired period are a great way to communicate with the audience and a fantastic method to style the page. You can create regular series with consistent design and short captions.
Proper Instagram design is the path to quick fame and an effective way to find many clients. The key is a stylish and correct presentation that meets the audience’s expectations. If your client is carefree teenagers, focus on fun and funny photos. However, if most customers are people with intellectual demands, the page should be stylish, very logical, and concise. Find your client, invest time and effort into the conceptual design of your Instagram page, and the audience will respond to you in kind!
