This spring, our company, LuxSite Digital Agency, participated in the IAB MIXX Awards 2025 – one of the most prestigious competitions in the digital advertising industry. It was our debut in such a format, and although we didn’t win an award this year, simply taking part was a significant milestone for our agency that we’re proud to highlight.
About IAB MIXX Awards
The IAB MIXX Awards is a part of the global MIXX (Marketing and Interactive Excellence Awards) festival, held annually in over 10 countries. In Ukraine, the competition is organized by IAB Ukraine – an association of leading digital companies and media groups. It was first introduced in Ukraine in 2024, so we’re proud to have already taken part just a year later.
The main goal of the competition is to recognize the best interactive campaigns – those that combine creativity, innovation, strategy and measurable results based on statistical data. Projects are evaluated by an independent international jury and participation opens the door to recognition among colleagues, clients and industry partners.
We’re excited to present the cases we submitted for the competition, so that you, our readers, can personally evaluate the quality and professionalism behind our campaigns.
Our Cases: KIND FISH – Premium Caviar Brand Reinvented
For the competition, we submitted two projects in collaboration with our client KIND FISH – a Ukrainian brand of premium black caviar. Together, we launched a powerful SMM campaign and a targeted advertising campaign that demonstrated how luxury can be modern, and how eCommerce can be effective even in the premium segment.
Case 1: SMM – “How We Made KIND FISH Stylish, Tasty and Desirable”
In 2023, KIND FISH set out to make a strong statement on social media. We created a unified visual identity that emphasized the emotional value of caviar – not just as a luxury product, but as a symbol of special life moments.
Key campaign achievements:
- Carefully crafted visual communication through regular holiday-themed photoshoots (Black Friday, New Year)
- Over 130,000 reach, 2,000+ interactions, 11 reels and more than 120 stories
- Strong brand recognition within the premium segment
Explore the case: SMM for KIND FISH
Case 2: Targeting – “How to Increase Premium Product ROAS by 60%”
The campaign aimed to effectively sell black caviar online during the holiday season. Through deep audience segmentation, launching Meta Advantage+ campaigns, and focusing on aesthetically rich content, we achieved impressive results:
- +51.6% in transactions, +55.1% in revenue
- ROAS increased by 60% – from 535% to 859%
- All despite a 3.38% budget reduction
Explore the case: Targeting for KIND FISH
Why This Mattered to Us
Participating in the IAB MIXX Awards is not just about competing or being ranked among the top digital marketing players.
For us, it’s about recognition, growth, sharing the experience and understanding what direction to choose. The competition gave us the chance to view our work through the lens of the industry and receive valuable feedback from a professional jury.
We’re proud to have represented a brand that supports Ukrainian production and proves that a premium product can be modern, eco-friendly and emotionally resonant.
Looking Ahead
Participation in the IAB MIXX Awards 2025 is an experience we truly value. It definitely motivates us to keep moving forward. This is by no means the end – this is the starting point for growth. An open dialogue with market professionals gave us an unbiased perspective on our project execution and helped us draw conclusions for future improvements.
We are grateful to the organizers for the opportunity to be part of this journey, to our clients for trusting us with bold digital goals, and of course, to our team – who give their all to every project, every day.
New challenges and victories are ahead – and we’re already getting ready for the next season!
