What is Google My Business?
Google has given all businesses the opportunity to appear on Google Maps and receive potential customers through search for free.
To use the service, all you need is a Google account, log into Google My Business, and fill in the necessary information, including your company’s physical address, to which Google will send a verification letter with a code.
And voilà! You’ll have the chance to create your own small website, get initial reviews quickly, and show up on the first page of search results. You can also post a price list for your services and share photos.
Even if you don’t have a website or social media pages, it doesn’t matter. All the information you provide about your company will appear in the column on the right side of the search result, including contact details, photos, address, and location on Google Maps. The potential customer only needs to click to choose a route or call.
Here’s how the statistics in Google My Business look. Note that the blue section of the graph highlights the queries from customers who are just looking for a service or product. These are 100% your potential customers.
If you’re not using this service yet, you’re losing profit every day.
Types of traffic and how to get free traffic
On one hand, Google is constantly complicating ranking principles, and getting valuable traffic from search is no easy task. Recent studies suggest that users search using queries consisting of 5 or more words. On the other hand, Google cares about businesses and users, doing everything it can to ensure the search results are as relevant as possible.
Traffic to your website refers to a flow of targeted visitors who come for a specific purpose: to read an article, buy a product or service. People can come from social networks (Facebook, Instagram, YouTube, etc.), messengers (Telegram, Viber, Facebook Messenger), email newsletters, websites, blogs, and search engines. To keep the flow of users continuous, it is important to constantly invest time, money, and effort into maintaining traffic sources.
However, the quickest way to start getting free traffic is to register your business on Google My Business. It will be one of the most high-quality and targeted traffic sources that works for you 24/7.
Imagine you already have a page on Google My Business
Here’s the kind of statistics you will receive monthly:
You’ll know how many views and calls your company gets each month, how many times customers have requested directions to your business or visited your website, and the busiest days of your business…
You will also learn how people rate your company and what they love about it!
Now you’re convinced – you need this page. But how do you open it without mistakes, correctly fill in all fields, and verify your address on Google? There might be surprises. Some businesses that incorrectly filled out the information didn’t get the expected results from this promotion tool.
Want guarantees? Leave it to us!
We have opened over 200 Google My Business pages and received 100% verification.
How to work with Google My Business?
This is not a social network, but you should update your page regularly: link it to your website (or social media page, where you want to direct users), post news and announcements (new arrivals, promotions, and discounts), upload photos, and respond to customer reviews.
It’s been proven that actively filling in the page and promptly responding to reviews encourages users to upload photos and ask questions via Google My Business.
Be sure to track your statistics. This will help improve the quality of popular services and strengthen your company’s strengths.
To maintain your Google My Business service, it’s best to dedicate a few hours per month. If you don’t want to be distracted from growing your business, you can delegate this task to us!