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Google Shopping Ads Management for Ecommerce
Managing ads for ecommerce stores since 2010.
Explore our paid search case studies across various niches on our site.
Experienced specialists in PPC and web analytics.
We track leads and sales in GA4 and client CRM with monthly reporting.
Account suspensions and poor sales often stem from technical feed errors and incorrect settings.
Google Merchant Center suspended?
Google disapproves products due to policy violations or site errors. We fix moderation issues and restore product listings.
Products disapproved in your feed?
Missing GTINs, bad attributes, or price mismatches stop your ads. We fix your data structure.
Low sales from Performance Max?
Campaigns waste budget on irrelevant searches or low-margin items. We group products by margin and optimise bids.
Revenue missing in GA4?
Without ecommerce tracking you cannot measure ROAS properly. We set up transaction and revenue tracking in your analytics.
Managing Google Shopping Ads Yourself vs With LuxSite
Your approach dictates your results:
DIY attempts often cause Merchant Center suspensions due to technical errors. LuxSite specialists base every setup on end-to-end analytics and Google standards.
With LuxSite
- We audit your website and account against Google Merchant Center policies.
- We optimise product feeds with required attributes and categories.
- We set up transaction and revenue tracking in GA4 and CRM.
- We split products into groups by profit margin and target ROAS.
- We launch dynamic remarketing and free product listings.
On Your Own
- Risk of Merchant Center suspension over minor data discrepancies.
- Using basic feeds without optimising product titles and headlines.
- No accurate tracking of real revenue per campaign.
- Wasted budget on low-margin or out-of-stock items.
- Missing out on extra impressions from free Google listings.
We link accounts, verify policy compliance, and handle moderation. This significantly reduces suspension risk.
We refine titles, attributes, GTINs, categories, and stock status to improve search relevance.
We configure end-to-end GA4 tracking for every transaction so you see real return on ad spend.
We run campaigns for local and international ecommerce stores in both Ukrainian and English.
We handle everything from account registration to monthly sales analysis.
Google Merchant Center Setup
We register your account, verify your site, and connect it to Google Ads.
Feed Creation and Optimisation
We build and fix product feeds, adding all required and custom attributes.
Suspension and Error Resolution
We identify and resolve technical issues that cause item disapprovals.
Performance Max and Shopping Launch
We set up standard Shopping campaigns and automated Performance Max campaigns.
Product Margin Grouping
We segment your catalogue by priority, price, and profitability.
Dynamic Remarketing Setup
We re-engage visitors who viewed products but did not buy.
Free Product Listings
We enable free listings on the Google Shopping tab.
GA4 and CRM Integration
We configure ecommerce tracking and send sales data directly to analytics.
Which Businesses Benefit from Shopping Ads
1
Apparel and Footwear
Feeds need regular updates for sizes and colours. Attribute optimisation helps list items for exact search queries.
2
Electronics and Appliances
Strict GTIN and MPN compliance helps Google show items accurately in price comparisons.
3
Home Goods and Hardware
Large catalogues need margin segmentation. We allocate budget toward top sellers and high-margin products.
4
Beauty and Skincare
Dynamic remarketing drives repeat purchases, and product cards show current price and availability.
5
Kids and Toys
Age and material parameters improve targeting accuracy, and free listings add reach.
6
Auto Parts and Accessories
Proper feed structure allows handling thousands of SKUs. Google algorithms show exact fitment parts to matching buyers.
How Google Shopping Ads and PMax Work
Google Shopping ads allow online stores to display product cards directly in Search results, the Shopping tab, YouTube, and the Display Network. An ad includes an image, current price, product title, and brand name. Shoppers see key details before clicking, which drives qualified traffic to your website.
Google Merchant Center and Product Feeds
Running Shopping campaigns requires a Google Merchant Center account and a structured product feed. Google does not match queries to traditional keywords. Algorithms match user search queries with attributes in your feed: title, description, category, GTIN, and price. Data quality and accuracy directly impact ad impressions and cost per click.
Standard Shopping and Performance Max
Google Ads offers product promotion through two main formats:
- Standard Shopping campaigns: provide full control over bids, negative keywords, and product group priorities.
- Performance Max (PMax): automated campaigns using machine learning to display products across all Google placements, including Search, Display, Gmail, and YouTube.
Combine these tools based on product margins and GA4 conversion data for the best results.
Free Product Listings
Google allows merchants to showcase products for free on the Shopping tab and Search results. This requires store verification and free listings enabled in Merchant Center. Accurate feed attributes increase the chances of capturing free organic traffic.
Більше
Our Process
We launch and optimise product ads in four straightforward steps.
We review your site against Google Merchant Center policies and prepare task specifications for developers to create a compliant feed.
We create the account, verify site ownership, upload your feed, and resolve product disapprovals.
We configure ecommerce tracking for transactions and revenue, then link your ad accounts.
We build Shopping or PMax campaign structures, set target ROAS goals, and reallocate budget to top-performing products.
Google Shopping Setup Options
We manage all product promotion tools within the Google ecosystem.
Google Ads Service
from 800 AUD/month
*Net
- B2B, B2C
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking setup
- Setup of remarketing audience collection
- Google Ads account creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Production of 3 ad creatives
- Ad campaign monitoring, optimization, and scaling
Google Ads E-commerce
from 1100 AUD/month
*Net
- E-commerce stores
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking and extended e-commerce module setup
- Setup of remarketing audience collection
- Google Ads and Google Merchant Center accounts creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard and dynamic remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Shopping campaign ad setup
- Production of 5 ad creatives
Google Ads Custom
Custom pricing
- Large-scale and English-language projects
- Budget: from 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking and extended e-commerce module setup
- Setup of remarketing audience collection
- Google Ads and Google Merchant Center accounts creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard and dynamic remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Shopping campaign ad setup
- Demand generation campaign setup.
Comparing Shopping Ad Setup Options
| Criteria | LuxSite | Freelancer | Plugin Auto-Setup |
|---|---|---|---|
| Feed Preparation | Manual product feed optimisation tailored to search demand | Standard feed export without custom fixes | Basic automatic field export from CMS |
| Merchant Center Moderation | Resolving policy suspensions and feed errors | Fixes basic errors but struggles with suspensions | None, frequently leading to disapproval |
| Sales Analytics | Full revenue and transaction tracking in GA4 and CRM | Basic conversion setup without value tracking | Standard script integration without CRM connection |
| Campaign Structure | Segmentation based on margins and categories | Single generic campaign for all products | One automated PMax campaign |
| Negative Keywords | Regular traffic cleanup for Shopping campaigns | Occasional search term checks | Not available |
| ROAS Management | Bid management driven by revenue and profitability | Evaluated by clicks and general lead count | No target ROAS optimisation |
| Reporting | Monthly reports with GA4 and CRM performance data | Ad account screenshots | None |
An experienced team of professionals
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How much does Google Shopping ads management cost?
Service fees depend on your SKU count, feed condition, and chosen service tier. Pricing details are listed above. We provide an exact project estimate after an initial website audit.
When will I see results?
Ads begin showing shortly after Merchant Center approval. Performance Max algorithms typically require two to four weeks to gather data and reach a stable ROAS.
What is needed to get started?
Access to your Google Ads, GA4, and website admin panel, or developer assistance. Product margin details also help us align budgets effectively.
How is reporting handled?
We track real orders and revenue in GA4 and your CRM. Every month we deliver a report detailing spend, revenue, and return on ad spend.
What if Google Merchant Center gets suspended?
We review the suspension reason, audit your website against Google policies, fix technical feed issues, and submit an appeal.
Can product ads be launched without a web developer?
If your CMS features a built-in feed plugin, we can configure it directly. For custom platforms, we write clear technical specifications for your developer.
How does Performance Max differ from Standard Shopping?
Standard Shopping shows ads in Search results and the Shopping tab. Performance Max extends reach to YouTube, Gmail, and Display, using automated bidding strategies.
Can we run ads in multiple countries?
Yes, we manage campaigns across international markets, including Australia and Ukraine. Targeting a new region requires a dedicated feed in the local language and currency.
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