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Google Display Ads Management
Over 15 years of experience in digital marketing.
Search and display ad case studies are available on our site.
A dedicated PPC specialist, analyst, and designer work on your account.
We record all leads and conversions in your analytics every month.
Most Google Display Network budgets are wasted due to basic targeting errors and missing tracking.
Budget spent on poor sites?
Without placement exclusions, ads show up on kids YouTube channels and clickbait websites.
Ads reaching the wrong people?
Setting up campaigns without considering user intent brings people who have zero interest in your offer.
Cannot track real sales?
Display ads focus on reach. Without view-through conversion tracking, measuring actual business impact is difficult.
Users scrolling past your banners?
Generic designs without a clear action fail to capture attention in busy feeds.
In-house display ads setup vs LuxSite management
Weigh the risks and gains:
Managing campaigns on your own or relying on a freelancer often leads to wasted spend on junk sites. We exclude bad placements and track what every campaign generates.
With LuxSite
- We remove low quality websites and mobile apps daily.
- We build custom audience segments based on intent and interests.
- We run responsive display ads and Demand Gen campaigns.
- We set frequency caps to prevent ad fatigue.
- We analyse view-through and assisted conversions in GA4.
Without LuxSite
- Ads run on bot-driven sites and kids channels.
- Impressions go to broad audiences without refined targeting.
- Campaigns rely on old banners of a single size.
- Users see the same ad dozens of times a day.
- Performance evaluation relies solely on direct clicks, ignoring delayed conversions.
We assemble custom segments using search queries, interests, and online behaviour. Your banners reach users who are actively researching your topic.
We review placement reports and block low performing sites. This keeps your budget focused on quality visitors.
We launch Demand Gen campaigns across YouTube, Discover, and Gmail, combining video and visual creative for strong engagement.
We evaluate display impact on revenue. We measure assisted conversions to reveal the actual value of your campaigns.
We handle the full workflow from audience research to ongoing monthly optimisation.
Audience and market analysis
We study your ideal customer, identify target interests, and inspect competitor display strategy.
Custom audience creation
We compile intent-based segments, keyword lists, and remarketing audience lists using your site data.
Creative preparation
We outline banner specs and craft responsive display ads with copy adapted for various placements.
Demand Gen campaign launch
We build visual ad campaigns that run in Google Discover feeds, Gmail, and YouTube.
Remarketing setup
We bring back visitors who left without converting by showing tailored banner ads.
Placement filtering
We block irrelevant sites, mobile games, and spam locations upfront, updating exclusion lists continuously.
Frequency capping
We limit how often a single user sees your ads to control reach and prevent banner fatigue.
Tracking and analytics integration
We connect Google Ads to GA4 and your CRM to track view-through conversions and revenue accurately.
Industries that benefit from display advertising
1
E-commerce and online retail
Brings back past visitors with remarketing ads and displays new arrivals using dynamic responsive creative.
2
Real estate and property development
Builds awareness for new developments and promotions while reaching high income local buyers.
3
Automotive sales and services
Promotes test drives and new models through video and Demand Gen formats to attract cold interest.
4
B2B and online software
Introduces platforms and B2B services to decision makers through precise intent segments.
5
Healthcare and cosmetic clinics
Announces new procedures and seasonal offers while staying fully compliant with ad policies.
6
Education and online courses
Drives registration for upcoming cohorts and webinars by warming up audiences before enrollment opens.
What Google Display Ads Are and How They Work
Google Display ads reach users across millions of websites, apps, and Google properties. They show text, banner, and video ads to people who are not currently searching for your product directly but match your target audience profile.
How the Google Display Network Works
The Google Display Network covers millions of sites and apps, plus YouTube and Gmail. The primary goal of these campaigns is to build brand awareness, generate demand, and bring past visitors back to your site. Display advertising works with a cold audience, gradually guiding them toward a purchase.
Modern Campaign Types and Setup
Display campaign setup relies heavily on smart algorithms and Demand Gen campaigns. You upload headlines, descriptions, and banners, and the system automatically combines them for placement across YouTube, Discover, or Gmail. We set target audiences based on user interests, intent, and online behaviour.
Ad Formats
Google Ads uses two primary display formats:
- Responsive display ads: automatically adapt their size and appearance to fit any screen or placement.
- Uploaded banners: static image files or HTML5 units that preserve your precise original design.
Measuring Results and Performance
Investing in display ads helps build brand equity and expand your customer pipeline. We measure performance using view-through conversions and assisted conversions in GA4. This approach reveals the true impact of display campaigns on your bottom line.
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How We Get Started
A step by step process for launching display campaigns for your business.
We study your product, analyse your target audience, and build precise segments for targeting.
We verify event tracking in GA4 and configure view-through conversion measurement.
We assemble responsive display ads and custom banners to match network requirements.
We publish your campaigns, filter out irrelevant placements, and adjust frequency capping.
Google Ads Display Formats
We leverage every available ad format to reach your audience effectively.
Google Ads Service
from 800 AUD/month
*Net
- B2B, B2C
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking setup
- Setup of remarketing audience collection
- Google Ads account creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Production of 3 ad creatives
- Ad campaign monitoring, optimization, and scaling
Google Ads E-commerce
from 1100 AUD/month
*Net
- E-commerce stores
- Budget: up to 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking and extended e-commerce module setup
- Setup of remarketing audience collection
- Google Ads and Google Merchant Center accounts creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard and dynamic remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Shopping campaign ad setup
- Production of 5 ad creatives
Google Ads Custom
Custom pricing
- Large-scale and English-language projects
- Budget: from 7500 AUD
- Ad strategy development
- Web analytics setup (Google Analytics, Tag Manager)
- Conversion tracking and extended e-commerce module setup
- Setup of remarketing audience collection
- Google Ads and Google Merchant Center accounts creation and setup
- AI and script-based 24/7 ad monitoring
- Search ad campaign setup
- Setup of media ads for a target audience
- Standard and dynamic remarketing setup
- Setting up advertising for maximum efficiency (Performance Max)
- Shopping campaign ad setup
- Demand generation campaign setup.
Comparing Approaches to Display Campaigns
| Criteria | LuxSite | Freelancer | In-house / DIY |
|---|---|---|---|
| Strategy | Tailored to business goals | Often templated | Lacks clear strategy |
| Analytics | End-to-end via GA4 and CRM | Basic setup | Standard counters only |
| Placement Cleanup | Regular manual and scripted exclusion | Rarely done | Almost non-existent |
| Audience Management | Custom segments and remarketing | Basic targeting | Standard interest categories |
| Frequency Capping | Optimised around your budget | Frequently ignored | Left on default settings |
| Reporting | Monthly insights and data | Simple screenshot | No systematic reporting |
| Team | PPC specialist and data analyst | Single contractor | Internal team resources |
An experienced team of professionals
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How much does Google Display ads management cost?
Pricing depends on the scope of work, product range, and target regions. Our estimated rates are listed above on this page. We provide a final quote after auditing your account and requirements.
When will we see the first results?
Ad impressions and initial clicks start immediately after campaign approval. Delayed conversions and assisted revenue impact become clear after a few weeks of active running.
What do you need from us to start?
Access to Google Ads, GA4, and your CRM. We also require logos, brand assets, guidelines, and core product selling points.
How do you report on performance?
We provide monthly reports using data from GA4 and your CRM. You get clear visibility into reach, clicks, assisted conversions, and actual sales impact.
How do display ads differ from search ads?
Search ads capture existing active demand. Display ads generate new demand by presenting your brand to prospective customers across sites and mobile apps.
What are Demand Gen campaigns?
Demand Gen is a modern Google campaign format that places visual ads across YouTube, Discover, and Gmail. It focuses on engaging high-intent audiences.
How do you filter out low-quality placements?
We continuously exclude websites, mobile apps, and parked domains generating low-quality traffic. We use curated exclusion lists and automated filtering scripts.
Can we run display campaigns without custom designer banners?
Yes, we use responsive display ads. Google automatically builds ad variations using your copy, logo, and high-resolution brand images.
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