Mobile App Promotion Services in Google Play and App Store

Mobile App Promotion Services in Google Play and App Store

We promote iOS and Android apps. Our team launches targeted ad campaigns, optimises app store listings, and sets up analytics to acquire active users.
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ChatGPT Claude Perplexity Grok
2010
year established

Over 15 years of experience in digital marketing.

30+
team members

Experienced specialists in targeted advertising, ASO, and analytics.

17
case studies

Case studies across multiple business niches.

GA4
end-to-end analytics

We track every installation and target action in CRM and analytics.

UA / AU
international experience

Promoting mobile products across Ukraine and Australia.

Why is your mobile app losing downloads and revenue?

Most apps get lost among competitors right after release due to a lack of systematic promotion.

Why are there no downloads from app store searches?

Low visibility

Without page optimisation in Google Play or App Store, algorithms do not show the app for key user queries.

Why is the cost per install too high?

Expensive installs

Ad campaigns run without precise targeting and optimisation for in-app target events.

Why do users delete the app after downloading?

Low retention

Bidding strategies attract non-target audiences, and re-engagement campaigns are missing entirely.

How to track the true sources of in-app purchases?

Blind analytics

SDKs and attribution systems are not configured, making it impossible to calculate real user value.

Promoting apps on your own vs with LuxSite

Choose a systematic approach to scaling:

Managing ads independently often leads to wasted budget without understanding the real cost per acquired customer. LuxSite builds a measurable promotion system tracking every user action.

With LuxSite

  • Complete ASO page optimisation in Google Play and App Store.
  • Google App Campaigns and Meta ads optimised for target actions.
  • Setup of Firebase analytics and attribution systems.
  • Re-engagement campaigns to retain existing users.
  • Monthly reporting connected to CRM and GA4 data.
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On your own

  • Low store rankings due to lack of text and visual optimisation.
  • Unstructured ad launches without event optimisation.
  • No tracking of user retention and customer lifetime value.
  • Loss of user base due to missing remarketing.
  • Unclear metrics with no understanding of install and purchase costs.
What app promotion with LuxSite delivers
Systematic ASO optimisation

We refine text and visual assets on the app page, increasing page-view-to-install conversion rates.

Precise audience acquisition

We launch ads in Google and Meta focused on in-app actions, acquiring users who buy.

Transparent data attribution

We integrate analytics systems to track conversion sources precisely. You see actual ROI for every channel.

Proven experience

Delivering digital strategies for Ukraine and Australia since 2010. We use tested frameworks for growth.

Get a promotion plan for your mobile app
What is included in the promotion service

We execute a full-cycle process to increase app installs and in-app sales.

App store audit

We analyse current positions in Google Play and App Store, page content, and competitor tactics.

Text and visual ASO

We collect keywords, optimise the title, description, subtitle, screenshots, and app icon.

Google App Campaigns setup

We build ad campaigns across Google services to drive new installs and in-app actions.

Meta ads management

We launch targeted ads in Facebook and Instagram directing traffic to app stores or into the app.

Firebase and SDK integration

We implement and configure tracking systems to capture events, registrations, and purchases.

Re-engagement campaigns

We run remarketing to bring back inactive users and stimulate repeat orders.

Ratings and reviews management

We provide recommendations to improve store ratings and manage user feedback.

Analytics and monthly reporting

We monitor cost per install, retention, and user value, compiling data into a monthly report.

Industries we work with

We develop promotion strategies for mobile products across various industries.

1

E-commerce and retail

The focus is on driving first purchases and repeat orders. We optimise ads for purchase value and purchase events.

2

Delivery and service apps

Fast bookings and high usage frequency matter. We optimise ads for quick sign-ups and initial orders.

3

FinTech and banking

Acquiring verified users is the priority. We configure attribution and optimise for target financial transactions.

4

SaaS and productivity

Securing trial and paid subscribers is essential. We optimise ad campaigns for subscription sign-ups.

5

Education and EdTech

Long-term engagement with learning content matters. We build strategies to acquire users via free modules and convert them later.

6

Gaming and entertainment

High install volumes at controlled costs are required. We run scalable Google App Campaigns and Meta ads.

Mobile App Promotion Services and Strategy Details

Millions of products compete in the Google Play and App Store markets. Without a clear marketing strategy, your product risks going unnoticed. Our mobile app promotion services focus on modern automation tools and accurate attribution to attract active users.

Google App Campaigns and Automated Ad Creation

Google Ads app campaigns are the core driver of app advertising. The platform requires no manual asset creation for every format. It automatically generates ads from text headlines, images, videos, and store page assets. System algorithms test creative combinations and display the top performers across Search, Google Play, YouTube, and the Display Network.

Campaign Types by Business Goal

We structure mobile app promotion campaigns around your specific objectives:

  • Installs: Focusing on user acquisition and driving download volumes.
  • Engagement and Re-engagement: Prompting existing users to open key features, make purchases, or subscribe.
  • Pre-registration: Building an audience on Google Play ahead of your official launch.

Analytics and Attribution

Effective iOS and Android app promotion requires precise tracking. Integrating the Firebase SDK alongside mobile attribution platforms sends key in-app actions to your ad accounts. This data lets us optimise ad delivery for revenue-generating users rather than basic installs.

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How We Start

We set up tracking and prepare your campaigns step by step.

1
Analysis and Tracking

We review your product, integrate the Firebase SDK, and set up attribution platforms to monitor in-app events.

2
ASO Optimisation

We prepare text elements and visual assets for your store listings on Google Play and the App Store.

3
Campaign Setup

We gather creatives, configure Google App Campaigns, and launch Meta app ads.

4
Testing and Scaling

We launch ads, analyse initial conversion data, and optimise budgets.

Channels and Marketing Tools

We select traffic sources and optimisation strategies tailored to your targets.

Google App CampaignsMeta app adsGoogle Play ASOApp Store ASOFirebaseRe-engagement Campaigns

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YouTube Video Ads
YouTube Video Ads
Shopping Ads
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Ads Analytics and Optimisation
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LinkedIn Ads
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Google Ads Management Pricing

Google Ads Service

from 800 AUD/month
*Net

  • B2B, B2C
  • Budget: up to 7500 AUD
  • Ad strategy development
  • Web analytics setup (Google Analytics, Tag Manager)
  • Conversion tracking setup
  • Setup of remarketing audience collection
  • Google Ads account creation and setup
  • AI and script-based 24/7 ad monitoring
  • Search ad campaign setup
  • Setup of media ads for a target audience
  • Standard remarketing setup
  • Setting up advertising for maximum efficiency (Performance Max)
  • Production of 3 ad creatives
  • Ad campaign monitoring, optimization, and scaling
  • Website usability recommendations
  • Website form testing
  • Monthly reporting
More details
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Google Ads E-commerce

from 1100 AUD/month
*Net

  • E-commerce stores
  • Budget: up to 7500 AUD
  • Ad strategy development
  • Web analytics setup (Google Analytics, Tag Manager)
  • Conversion tracking and extended e-commerce module setup
  • Setup of remarketing audience collection
  • Google Ads and Google Merchant Center accounts creation and setup
  • AI and script-based 24/7 ad monitoring
  • Search ad campaign setup
  • Setup of media ads for a target audience
  • Standard and dynamic remarketing setup
  • Setting up advertising for maximum efficiency (Performance Max)
  • Shopping campaign ad setup
  • Production of 5 ad creatives
  • Ad campaign monitoring, optimization, and scaling
  • Website usability and Merchant Center compliance recommendations
  • Website form testing
  • Media planning
  • Competitor analysis
  • Monthly reporting
More details
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Google Ads Custom

Custom pricing

  • Large-scale and English-language projects
  • Budget: from 7500 AUD
  • Ad strategy development
  • Web analytics setup (Google Analytics, Tag Manager)
  • Conversion tracking and extended e-commerce module setup
  • Setup of remarketing audience collection
  • Google Ads and Google Merchant Center accounts creation and setup
  • AI and script-based 24/7 ad monitoring
  • Search ad campaign setup
  • Setup of media ads for a target audience
  • Standard and dynamic remarketing setup
  • Setting up advertising for maximum efficiency (Performance Max)
  • Shopping campaign ad setup
  • Demand generation campaign setup.
  • Video campaign setup
  • Ad creative production
  • Ad campaign monitoring, optimization, and scaling
  • Website usability and Merchant Center compliance recommendations
  • Website form testing
  • Media planning
  • Competitor analysis
  • Monthly reporting
More details
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Comparing App Promotion Options

Criterion LuxSite Freelancer In-House
Experience and Expertise Team of 30+ specialists Relies on a single specialist Basic internal knowledge
Service Scope ASO plus paid app install campaigns Often limited to one channel Attempts to cover everything internally
Analytics Setup Full Firebase and SDK integration Basic event tracking Often lacks post-install attribution
Creative Production In-house designers produce banners and videos Uses existing client graphics DIY asset creation
Retention Optimisation Custom re-targeting setup Rarely included in the scope Focuses only on initial installs
Reporting Clear reporting via GA4 and CRM Ad account screenshots No structured performance analysis
Reliability Contract-backed service Risk of contractor availability issues Constrained by internal team bandwidth

An experienced team of professionals

Alex
Alex

Chief Executive Officer (CEO)

 Maria
Maria

Chief Operating Officer (COO)

 Inna
Inna

Head of SEO Department

 Kateryna
Kateryna

Head of PPC Department

 Natalia
Natalia

Link Builder / Outreach Specialist

 Maryna
Maryna

Project manager

 Olha
Olha

Project manager

 Olena
Olena

PPC Specialist

 Lesia
Lesia

PPC and Targeting Specialist
Frequently asked questions

How much do mobile app promotion services cost?

The cost depends on the scope of work, chosen ad channels, and required ASO updates. We provide an exact quote after reviewing your app and running an initial audit.

When can I expect the first results?

Downloads begin within the first few days after campaigns go live. Machine learning algorithms usually need a few weeks to gather data and stabilise cost per install.

What access do you need to get started?

We require access to your Google Play Console, Apple App Store Connect, ad accounts, analytics platforms, and existing visual or text assets.

How do you report on campaign results?

We deliver detailed monthly reports using data from GA4, Firebase, and ad platforms. You can monitor install volumes, conversion events, and acquisition costs clearly.

What is ASO and why is it necessary?

App Store Optimisation improves your store listing text and graphics. It boosts search visibility and turns page views into downloads.

Do you offer iOS app promotion services and Android app promotion services?

Yes. We run campaigns across Google Play and the App Store, following platform rules and review guidelines.

Why is Firebase SDK integration necessary?

Firebase tracks what users do after installing your product. This data lets us optimise ad campaigns for valuable in-app actions.

Can we re-engage users who uninstalled or became inactive?

Yes. We run re-engagement campaigns across Google and Meta targeting lapsed users to bring them back.

Frequently asked questions