🟦Professional
Yuliia Shapoval has been the Head of the SMM Department at LuxSite since November 2022, with over 4 years of professional experience. Her career began after earning a Bachelor’s degree in “Advertising and PR,” when she started an internship at an agency during her studies and stayed on as an SMM specialist.
Yuliia is particularly proud of projects in the food industry, as they involve emotion, visual appeal and building brand trust. She is actively involved in auditing social media accounts, identifying weak points and transforming them into growth opportunities. It is essential for her to create logically structured promotion strategies, where every step — from planning to content — is focused on results.
During her work at LuxSite, Yuliia has not only been testing new ideas but also diving into various business niches, exploring client audiences’ needs and finding the best ways to grow. She strongly believes in the importance of planning and systematic approach, which enables the achievement of significant results.
Yuliia is also developing her skills in creative video editing, especially when there is an opportunity to visually convey emotion or dynamics. This helps her not only professionally but also lets her create engaging content for social media.
💡Expertise:
- Social Media Audits
- Content Strategy Planning
- Competitor Analysis
- Creative Video Editing
- Visual Effects
- Team Management
- Coordination of the Department’s Work to Achieve Common Goals
🟩Personal
Yulia enjoys watching TV series and documentaries, and she also creates fan videos for TikTok. She loves reading thrillers and detective stories, which help her relax and develop creative thinking.
Fun fact: As a teenager, Yulia was a fan of rock music – she even dyed her hair blue and wore band T-shirts. These days, she still listens to rock, but it’s not as heavy or aggressive.
🎯 Favorite quote:
“Be fearless in the pursuit of what sets your soul on fire.”