Details
Project: Kind Fish – Natural Black Caviar
Website: https://kindfish.com.ua/
Topic: Black Caviar
Region: Ukraine
Promotion Period: June 2023 – January 2024
Platform: Google Ads
Client’s Request: The company approached us with the goal to increase the sales of its own products.
Solution: To achieve the set goals, we used optimization of the Google Ads channel.
Goals:
✅ Launch registrations via paid traffic
✅ Ensure growth in critically important metrics
✅ Increase the volume of paid subscription sales on the conversation club platform
Tasks:
✅ Set up goals in Google Analytics
✅ Verify proper linkage between Google Ads and Google Analytics accounts
✅ Compile a list of keywords, match types and bids
✅ Create a list of negative keywords
✅ Develop the account structure
✅ Set up search campaigns in Google Ads
✅ Set up shopping campaigns in Google Ads
Implementation:
✅ Around 1,000 keywords were processed, those that did not bring sufficient efficiency were paused
✅ Over 5,000 search queries were analyzed, adding irrelevant terms and phrases to the negative keywords list
✅ New responsive ads for the search network were created
✅ The maximum number of ad extensions were added
✅ Individual bidding strategies for each campaign based on experimental performance data were chosen
Більше
Results:
We used highly informative creatives to further attract potential users’ attention.
As a result of our optimization efforts and extensive testing throughout the year:
✅ Over 980,000 ad displays in just 3 months of cooperation
✅ More than 16,000 ad clicks
✅ Profitability rate that was 2x higher than the spending rate
Conclusion:
The best result of our cooperation was not only the complete sell-out of online retail stock, but also a significant increase in organic traffic and sales due to a successful search advertising campaign. This confirms the effectiveness of a comprehensive promotional approach, where content marketing and search engine optimization work in synergy.