Details
Project: Translation Bureau
Website: https://legalab.com.ua
Industry: Professional Document Translation
Region: Ukraine
Promotion Period: April 2023 – ongoing
Initial Client’s Request: The company approached us with a request for local promotion based on queries related to document translation.
Solution: To achieve the set objectives, we implemented local optimization of the company’s Google My Business (GMB) profile.
Goals:
✅ Increase visibility in local search
✅ Attract more local clients
✅ Boost website traffic via local search results
✅ Build the company’s reputation
Tasks:
✅ Conduct a complete initial optimization of the GMB profile
✅ Perform a technical audit of the GMB profile
✅ Conduct a full content review within the GMB profile
✅ Optimize the GMB profile description using relevant keywords
✅ Improve the visibility of the GMB profile in local Google search
✅ Develop a strategy for collecting reviews on the GMB profile
Більше
Results:
As a result of the completed work, the client’s profile has got stable growth in key performance metrics, which positively impacted business development and local search rankings.
Specifically, we achieved:
✅ Increased business profile views
Let’s demonstrate the dynamics of how many views there were before and how many there are now.
✅ Increased number of route requests
Let’s demonstrate the change in the number of directions users requested to the business location.
Conclusion:
Given the successful promotion of the Google My Business profile resulting in the increase of views, route requests and website clicks, we observe significant potential for continued development of the company’s presence in local search results for document translation services.
By continuing our strategy that includes in-depth analysis of relevant topics, creation of valuable content and building a high-quality backlink profile, we are confident in the ongoing, stable growth of your business’s visibility among local clients looking for translation services.
If you’re willing to attract more customers in your area, get in touch with us! We’re ready to conduct a comprehensive analysis of your market and competitive landscape as well as to develop and implement an effective local promotion strategy — from scratch to real sales.