MemoryOS: SEO for the application’s site to improve memory in the US region

Details

Project: memoryos.com

Area: Psychology, Coaching, Memory training

Region: The USA

Platform: WordPress

Domain age: 7 years, website age – 4 months

Period of service: August 2020

Initial website traffic: 3 persons per month

Work objective: to create the organic traffic and conversions to the website in the USA region


Project specifics: A new project, site development and the entire optimization was performed by our team.

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memoryos.com

The team interaction process

The client has its own development department, we’ve been involved with. It is very important to build the right communication at the very beginning of cooperation, so that developers understand how the website progresses. 

Having discussed all the details, we established the following points:

  • Weekly calls where we discussed which items from the plan were completed and how to move forward. 
  • A specially created chat in the messenger where quick questions can be addressed as soon as they come in.
  • Prompt correction of published materials, if necessary, daily discussions of the reasons for the necessary changes and how to work with similar ones in the future.
  • Discussion and verification of software changes on a test domain before release on the main website.

Stage 1

The process of website promotion

Before the start of work, the website was 4 months old. The client had a zero website and a desire to get organic traffic and conversions primarily in the US region. There was no content, it was necessary to develop the website structure and draw up terms of reference for all pages of the website, including landing pages and the blog. There was no organic promotion before the cooperation.

Thus, the whole process consisted of the development and subsequent optimization of the website. 

Internal site optimization

We performed a set of measures aimed at improving the perception of the resource by search engines and users. We note immediately that many of the following actions are more effective to carry out at the development stage. Therefore, when working on the launch of a new resource, we paid attention to the creation and promotion of the website simultaneously and in a complex.

In particular:

  • A robust site audit (with permissions) and checking the proper tuning of:
    1. Sitemaps, redirect;
    2. Meta tags, headers;
    3. Micro-markup;
    4. Download speed checks;
    5. 4xx and 5xx error code checks;
    6. Site content analysis, namely uniqueness, duplication, spam, and text size;
    7. Site’s main mirror setting;
    8. Monitoring page speed metrics (site loading time, server response time, etc.);
    9. h1, h2, and h3 header monitoring and correcting if necessary;
    10. Metric monitoring on the web site;
    11. Duplicate Title and Description metadata check and critical error elimination;
    12. Server response code 200 check for site’s main sections.
      • Defining terms of reference for programmers following the results of complete SEO site audit; monitoring of all technical edits by programmers;
      • Adding a sitemap to the dashboard of Google webmasters and other necessary services;
      • Building a semantic core and agreeing it with the customer;
      • Utilizing clustering and balanced keyword distribution across site pages;
      • Checking keyword agreement, getting into the TOP 10, generating a month-end report. Queries are selected from the compiled semantic core;
      • Formation of new meta tags (title, descriptions) based on the established semantic core. They are created for approved website categories and their agreement;
      • Resolving duplicate headers and meta tags;
      • Detailed file verification for robots.txt and tuning when needed; 
      • Setting technical specifications for proper implementation of hreflang tag for different versions of the site;
      • Checking canonical tags and drafting technical specifications for their implementation, if necessary;
      • Scanning site pages, determining weight, and comparing them with traffic and promotion priority. Based on the results — developing a plan for linking site pages;
      • Working with meta tags and writing and correcting tags for site’s main pages;
      • Organization of project manager’s work. Coordination (communicating with client monthly, coordinating workflow, proofreading and approving additional agreements, invoicing, act formation);
      • Defining terms of reference for landing page and/or blog section text;
      • Monthly report.



Stage 2

After all the previous work, we switched to monitoring and maintaining the website and engaged such types of work

Monitoring the indicators so that they were normal after their optimization and previous settings:

  1. 4xx and 5xx error code checks;
  2. Analyzing site content (uniqueness, duplication, spam, and text size);
  3. Monitoring the page speed metrics (site loading time, server response time, etc.); Should be monitored every month, as website work may affect performance;
  4. h1, h2, and h3 header monitoring and correcting if necessary;
  5. Monitoring the automatic and manual sanction measures on the website;
  6. Identification and closure of leaking and hidden links;
  7. Checking site for duplicate Title and Description metadata and eliminating critical errors;
  8. Server response code 200 check for site’s main sections;
  9. Monitoring for the appearance of affiliates and, if detected, providing instructions and support for their closure (+ assistance);
  10. Monitoring previously optimized pages and, if necessary, updating them to better meet relevant search result conditions.  For example, say the relevance of some key queries has changed because of a behavioral factor. In this instance, we change phrases, edit SEO texts, and tune the optimization;
  11. Analyzing site semantic core and adjusting it if necessary;
  12. When errors are detected, either terms of reference are compiled for programmers or a proposal drafted for overcoming the highlighted difficulties;
  13. Optimizing the site’s main landing pages;
  14. Validating site through the W3C service.
    • Internal site relinking;
    • Working with meta tags and writing or generating Descriptions for pages with blank descriptions;
    • Working with micro-markup;
    • Defining terms of reference for addressing errors;
    • Working with incoming domains, including the rejection of “toxic” ones with a disallow tool;
    • Monitoring site positions and promotion dynamics;
    • Defining terms of reference for landing page and/or blog section text;
    • Placing crowd links (catalogues, forums);
    • Placing articles on external blogs, article resources;
    • Ordering and placing a press release if necessary.

The technical optimization has been done correctly and the website began to be indexed quickly, the traffic started moving and the visibility in the Google search engine began growing.

External website optimization

Further our team started creating links to the website. But at first, we carried out an in-depth competitor audit. Using the screening method, the most successful competitors were selected; their websites, content, relinking, reference mass were analyzed. The next step to promote the website was compilation of own link algorithm. At that time, rental links were widely used, but we took  different path such as article promotion. 

We placed the content on the most popular sites with a high rating and target audience of the site. Owing to this, the maximum targeted traffic was achieved.  This strategy turned out to be very successful. During the whole period to the present day, the website has demonstrated constant growth in terms of traffic and positions.


The main works performed for the external website optimization:

  • Client’s market has been analyzed;
  • A full audit of competitors and their links has been performed;
  • Based on quality links, a promotion strategy has been built;
  • Sites for work have been selected;
  • The store has been promoted using SEO articles;
  • Internal optimization and relinking have been prioritized.

Additional work on internal and external optimization:

In addition, the general plan implementation, we performed additional work on improving the output display (snippets) and increasing behavioral factors on the site:

  • The menu structure of competitors (in the website header and footer) has been analyzed;
  • The existing menu and navigation on the client’s website have been improved (by adding headings, Table of Content);
  • Competitors’ priority pages (meta tags, micro-markup, content) have been analyzed;
  • The client’s content plan has been supplemented with thematic articles, which are interesting for users;
  • Snippet CTR has been analyzed and low-performing snippets have been improved.


Results of work with SEO:

We have worked on the project from scratch. At the beginning of the work, there was no organic site on the website.  

During the peak season, it reached 400 users per day and now it is 1000 users per day. We see that the traffic has a constant smooth growth, also the main keywords are in the top 10, which increased the conversions on the website. Filling the website with unique content has significantly affected the visibility of search queries, increased the domain rating, and also increased the website citation by several times. 

The main sources of traffic on the site are presented by organic traffic. The main organic traffic comes from queries in the top 10; the site is ranked by 2500 keywords.

Growth of referring mass:

Organic traffic:

Positions on important keywords:

Data by Ahrefs, following the first month of promotion:

Following 3 months of promotion:

We can see that organic traffic has grown from 3 persons per month to 7.1 thousand. 

Key words:

And now we have this result:

Note:

The promotion success has largely determined the competitor audit result It is important to create the website functionality, content and design which would be better than on the websites appeared on the first search page. We have adapted and implemented all that was useful for the client’s website; moreover, this process lasted throughout the works and has continued on an ongoing basis.

The website has been improving as much as possible. Content plays a major role. We have selected traffic generating topics. In particular, we have worked on text formatting. Texts included headings, subheadings; they were divided into easy-to-read paragraphs, so that the articles contain high-quality images, drop-down menus of materials in relinking. Also, the articles are relinked in such a way that the user stays on the website as long as possible.

In order for the website to show smooth organic growth, it is planned to continue working on monitoring new interesting topics, writing unique content, as well as increasing the reference mass. The thematic niche is interesting to the audience; this gives the prospects for a constant increase in traffic to the website, which as a result will be converted into new customers. 

If you already know what kind of online business you want to open, plan to create an online store and don’t know where to start, contact us! We will analyze the potential market and your competitors and help you launch your project from scratch to first sale!

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